Thursday, December 07, 2006

WILL YAHOO-ey GET LESS HOOEY? 12/7/06

Something out of the ordinary is going on at Yahoo-ey. Initial rumors, sometime after the peanut butter manifesto, were that Yahoo-ey will be laying off between fifteen and twenty percent of its y-bots. Then Dan Rosenjweig and Susan Decker were going to lead the company together temporarily after CEO Terry Semel departs, then that Semel is not departing. Maybe there will be layoffs after the holidays and maybe not.


At any rate, Yahoo-ey is going through some big-time shuffling. Focus will be on three areas
-- Customers [oh but we aren't customers anymore, we are Audience]; Advertising and Publishing; and Technology. Chief Operating Officer Dan Rosenweig is splitting by the end of March. Lloyd Braun has already left. He was doing Yahoo News, Vid, and Music. A Senior Vice President of International Operations, a guy by the name of John Marcom, will be leaving after the new year.

Chief Financial Officer Susan Decker is being promoted to head up the Advertising and Publishing Sector. Project Panama, new technology which may steal back some of the advertisement profits back from Google, will be fully functional starting in March. Current chief Technology Officer Farzad Nazem will be running the Tech Group. We don't know who will manage the Audience as yet. Supposedly, the customers-turned-audience will get better search, email, and socialization experiences.

I'm from Missouri. Show me. Get rid of the stalkers on 360 and reinstate the antistalker blogger on 360 Ireland, and then maybe-- a very big maybe-- I will believe it. Till then, any so-called improvements in customer experience just plain won't matter.

radical sapphoq

1 comment:

Anonymous said...

I wish you the best on that but I gave up on Yahole ever doing "The Right Thing" a year ago next month ... In dog years which is how long the Internet lives last ... Yahole is almost dead ;-) JC